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Who dares to make their fortune, who would go down, great dare" This is London stadium 110 After the meter hurdles race, the Nike Just Do It official microblogging messages posted within 24 hours of being netizens spontaneously forwarded nearly 130,000 times and received more than 26,000 comments. Today, this topic is still people talked about. In fact, it is not Nike's first official microblogging heat transfer. After the rings competition, Nike released the "no absolutely fair, but absolutely great" microblogging be forwarded within 25 minutes of 20,000 times; and the men's 1,500 meters freestyle race "great is to Cheap foamposites for sale let you catch up with world record "; and the badminton men's singles final after" the great sides in court "; these" live out your great "series of Twitter users will soon be concerned, people have a habit, in watching the exciting events, but also look forward to Nike will say something. Nike on the network and television broadcast a film called "Live out your great" movie, followed by the opening day of the Olympic Games, this official visit TVC television in 25 countries, although Nike has not explained This is an Olympic advertising, but to those who He intended, we already know it. More interestingly, Nike also skillfully taken place at the advertising around the world, local place names with the "London" words, such as "London hotel," "London Square", etc., ordinary young men converged to place names with Retro jordans for sale "London" on the site, to challenge his greatness, in the face of such a positive and full of strength theory, the London Olympic Organizing Committee announced its desperation at only "not guilty." This is undoubtedly one of the most successful Olympic Games marketing case, but also by the outside world as "ambush marketing." The so-called "ambush marketing" is the unofficial sponsors, through a variety of marketing tools, will own brand and event link. Because ambush marketing does not pay sponsorship fees, and may be the official sponsor of the competition, so the London Olympic Organizing Committee has been trying to avoid the occurrence of ambush marketing. And Nike's biggest competitors - Adidas has invested 100 million pounds the amount of the cost of one of the biggest sponsors of the London Olympics, whi Cheap jordans online ch means that Nike marketing in the London Olympics was constantly monitored once ????Games determination "cross-border", the amount of compensation paid will be astronomical. Nike opinion, in the "debt crisis" of the haze, and Adidas "shopping" Olympic sponsorship worth the thing seems to be member. High "slotting allowances" Let's stop Nike, Adidas in the Beijing Olympics, "missed" to Nike also sounded the alarm, the money spent on sponsorship of major sports events may not be the preferred option. You know, Adidas overly optimistic estimate of the Chinese market in 2008, after spending billions of dollars, the sudden financial crisis it by surprise. Although Adidas year total sales increased by 9%, gross profit margin reached a record 48.7%, but still can not shake the throne of Nike in China. and Nike, it cheap foamposites seems to get used to and partners hold interests Adidas "breaking the wrist" and "ambush marketing" it is their director. At the Beijing Olympics, Nike had launched the "golden generation" series, Xu Haifeng, Lang Ping, Zhu Jianhua three story old athlete at the 1984 Olympics in Los Angeles for inspiration, to design a 1984 retro cultural sports products. So many people are born kind, style clothing design the basic copy the 1984 Chinese track and field team clothing, with bright red flags, primarily imperial gold and blue color movement, chest bright yellow "Chinese" word as if history mark. Although Nike did not openly use the word and the Olympic rings logo in advertising, but still let more people think that this is an Olympic advertising. When there is a social network booster, the creative design of this sword easy road has also been recognized by users. Perennial divorced from official sponsorship of Nike seems more receptive to social networks such a new thing, for the Olympic Games microblogging marketing is made in advance of the deployment. A team of more than 60 people in the implementation of the projects, including the creative staff, production staff and media experts. The team closely watched 24 hours a day London event, any hot spots, whether winning or losing, will become creative material. 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